A born and raised New Yorker, Rachael Lieberman is a creative producer and editor with 20 years of experience in visual storytelling who now calls Los Angeles home. Her passion for producing has seen many lives—from print editorial to small-screen entertainment and, most recently, digital e-commerce.
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After graduating from Boston's Northeastern University where she studied Graphic Design with a minor in Advertising and a concentration in Photography, Rachael immediately launched an entertainment career in New York that first saw her casting models and arranging still-life shoots at Teen People, which then segued to producing special shoots for annual issues like "Reunions" at Entertainment Weekly. Next up, Rachael relocated to Los Angeles to create gallery, unit, and key art for NBCUniversal and then generated similar content for AMC Networks that was widely viewed on social media.
While she continued to pursue her fondness for pop culture with photo editor roles at Hulu and Apple, in May 2022 she expanded her production strategies and sought after a different appeal: wellness, fitness, and the combination of the two through fashion: athleisure. Her role as Sr. Producer, Global Brand Studio at Lululemon saw her producing still and moving images for the brands widely viewed website.
Simultaneously, she combines all of her creative interests and expertise by continuing to serve as Contributing Photo Director for the quarterly UCLA alumni Magazine where she’s been instrumental in the creative art production of shoots such as Eric Owen Moss and the Rebirth of Culver City by Ty Cole, Culture Club: The Brilliance of UCLA Gymnastics by Kanya Iwana and Fandom of the Opera by Kwaku Alston.
Rachael has been told she has the ability to elevate the energy in the room with her enthusiasm, collaboration, and laughter. She's a problem solver who loves a challenge and considers herself to be a spirited, agile leader. She loves creating new relationships but is fiercely loyal and continues to maintain many of the ones she formed years ago. This key characteristic makes her quite effective at leveraging resources to increase productivity without compromising the integrity of the work.
In addition to these professional endeavors, 17 years ago Rachael made it her mission to fundraise and create awareness for (and about) Multiple Sclerosis, raising over $100K in the years since. Then, in 2021, Rachael began her hardest production job to date: parenthood. Her son, Calvin was born on October 4, 2021, and her daughter, Dahlia, two years and two days later on October 6, 2023. The work-life balance is a juggle, but a great example of Rachael’s enterprising and devoted spirit.
DP/Photographer credits: Brandon Kuzma, Thompson Chan, Art Streiber, Justina Mintz, Ruven Afanador, Robert Trachtenberg, Ben Leuner, Greg Williams, Michael Yarish, Frank Ockenfels, Gene Page, Nino Munoz, Campbell Addy, Evie Lane, Emman Montalvan, Harris Mizrahi, Pat Fenelon, Brooke Coffey, Steven Taylor, Martha Galvan, Heather Hazzan, Jeff Riedel, Eric Ray Davidson, McKenzie Stroh, Laura Stevens. Kayt Jones, Robby Klein, Craig Cameron Olsen, Coral von Zumwalt, Peter Yang, Paul Costello, Shaughn + John, Joe Pugliese, James Minchin III, Kurt Iswarienko, Ari Michelson, Art Streiber, Marc Hom, Jenny Gage & Tom Betterton, Corey Nickols, Amanda Marsalis, Emily Shur, Austin Hargrave, Kenneth Cappello, Sami Drasin, Brigitte Sire, Koury Angelo, Cara Robbins, Gari Askew II, Gizelle Hernandez, Brooke Nipar, Joe Toreno, Fabio Chizzola, Christian Witkin, Bradley Meinz, Amanda Friedman, Mike Rosenthal, Larson & Talbert, Robert Maxwell, Randy Berez, Daniel Hennessey, Ian Maddox, Kanya Iwana, Ty Colę, Sam Comen, Adam Amengual, Anais Wade, Bethany Mollenkopf, John Keatley, Jessica Pons, Elizabeth Caren, Justin Fantl, Gari Askew, Spencer Lowell, Jake Michaels, Dylan Coulter, Greg Kahn, Kwaku Alston, James Dimmock, Matthew Brush, Ursula Coyote, Lewis Jacobs, Warwick Saint, Michael Muller, Mark Seliger, Patrick Randak, Will Hart, Vivian Zink, Danielle Levitt, Jason Schmidt, Platon, James Wojcik, Chris Jordan, Horacio Salinas, Levi Brown, James White, Martin Schoeller, Chris Craymer, Dan Winters, Henrik Knudsen, Frederike Helwig, Sue Tallon, Gavin Bond, Michael Elins, Jeff Minton, Marla Rutherford, Steve Cohen, Alex Hoerner